Publicis West Africa (PWA) has been officially named the most awarded agency in Ghana, securing top honors across creative, ...

EraBright is a performance-driven digital agency that helps service-based businesses grow through SEO, Google Ads, PPC, and ...

In the ever-evolving marketing landscape, few channels have sparked as much hype - and scrutiny - as influencer marketing.

As South African and Kenyan brands increasingly collaborate, share markets and engage regional influencers, and as ...

What does it take to craft work that truly connects not just with consumers, but with communities, identities, and lived ...

With its enhanced presence in Kenya, the agency reinforces its role as a key player in East Africa’s communications landscape ...

There’s a long list of green skills that women across Africa need so that they can get jobs and start businesses that help the world adapt to climate change.

The brands that stand out across the continent are those that have been transformative and contributed to the development of the continent: MTN and M-Pesa in teleco, Dangote in industrialisation, ...

From Lagos to Cape Town, Santiago to Seoul, people want to be cool. "Cool" is a word we hear everywhere - in music, in fashion, on social media. We use it to describe certain types of people.

This strategic move underscores Truecaller’s commitment to strengthening its Ad Solutions portfolio ...

As Africa strives to diversify its economic base and stimulate inclusive growth, the tourism and hospitality sector is ...

Influencers are turning into front-row ambassadors for global events—from Wimbledon to the Cannes Film Festival—as brands ...