The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

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On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

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The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

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The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in ...