When there’s free beer, people will come. When that beer is Amstel Light, they’ll come in droves and demand free screen-printed T-shirts with the beer’s logo (courtesy of Ad Hoc Art).

Since Amstel Light first arrived in America in the early 1980s, its ads have focused largely on its full-bodied flavor and low calorie count. The most recent campaign was no exception: Suggestions ...

In a new print campaign, Amstel Light points out the complexity in the seemingly simple by calling out the many things in life we take for granted. As often as we’re urged in life to stop and ...

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives. The "Savor Complexity ...

There was also one mystery order for an Amstel Light and now the company wants to know which player has “great taste in light beer” so they can reward him with a supply of Amstel Light for his ...

Amstel Light Launches Amsterdam at Retail Promo . 7/22/2009. NEW YORK -- Amstel Light rolled out its summer "Unlock the Taste of Amstel’s Amsterdam" program to retail outlets throughout the ...

WHITE PLAINS, N.Y. — Amstel Light said its wheat beer now is available in bottles in select U.S. markets. After launching in draught in seven markets in September 2011, fans of the beer now will ...