Now, Irving and ANTA are coming for the NBA ... the KAI 1 TEAM Shoe underscores his dedication to advancing basketball culture. The KAI 1 Team shoe is designed for today's player and built ...

NBA Champion and Dallas ... one of the best basketball players on the planet, but he’s also a mogul with his own personal empire and clear vision over at ANTA basketball. Recently, Irving ...

With the end of the first round of the 2025 NBA Play-In Tournament ... the excitement is amplified not only by the matchups but also by the debut of new player edition (PE) shoes by star athletes. In ...

Discover the untold NBA rule that once banned certain shoe colors in games—and how it changed sneaker culture forever.

With over 5,000 players in NBA history, at least one player was born on every day of the calendar year. NBA.com Staff Yuki Kawamura is among the players whose birthdays fall on May. 2. With over ...

With a player born on each day, our birthday series continues with the NBA players born on May 5. Joel Bartilotta, RotoWire.com LaPhonso Ellis is among the players born on May 5. With over 5,000 ...

With lucrative endorsement deals, NBA stars elevate their personal brand, particularly through footwear partnerships. These shoe deals reflect both a player’s success and marketability ...

The signature basketball shoe market has never been so compelling (and complex). In 2024, we wondered if the excitement was officially back, as new lines from young stars like Anthony Edwards and ...

The first signature shoe for Las Vegas Aces center A'ja Wilson sold out in less than five minutes after they hit the market ...

Irving signed a shoe deal with ANTA and took on the role Chief Creative Officer in July 2023, giving him the ability to recruit other players to the company as the CCO. He made history in June ...

Roundball Rock,' the theme song written by John Tesh that became popular during the NBA's run on NBC in the 1990s, is returning this fall.

As women's basketball continues to grow in popularity, several players have turned that ... second-most worn sneaker in all of the NBA. Which means the shoe and her appeal crosses over with ...