From targeted ads to political campaigns, an emotional appeal is the way to your audience’s hearts. Pathos is a rhetorical ... Think of how Apple balanced excitement about the latest and ...

Apple is getting ahead of the back-to-school rush with a trio of creepy, college-themed ads aimed at students — just in time ...

Apple today shared a trio of spooky "Mac to School" ads on its YouTube channels. The videos highlight three useful Mac features ...

In this episode of the Macworld Podcast, we examine the state of Apple’s spatial computing platform and what Apple could have ...

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Apple is going overboard with some of its AI claims, an advertising watchdog says. The Better Business Bureau's advertising division says Apple should tone it down a bit. Apple Intelligence has ...

A laptop keyboard and Apple Intelligence on website displayed on a phone screen © Jakub Porzycki/NurPhoto via Getty Images One of Apple’s big selling points for ...

"Search Ads" becomes "Apple Ads": The name change signals Apple's growing interest in the billion-dollar business with advertising in its own apps. Search advertising alone is a thing of the past ...

April 23 (UPI) --The advertising watchdog National Advertising Division said Wednesday that Apple advertising claimed Apple Intelligence features were available when they weren't. In a statement ...

Exactly a decade on, now is as good a time as any to revisit the ads that gave everyone their very first look at Apple’s debut smartwatch. The first ad (top) was the big reveal that took place ...

An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that weren't released when the ads were broadcast.