The big reveal: the team will wear a Brown helmet called the "Alpha Dawg" with orange stripes that will be used for three ...

The Browns are embracing their nickname in a new way this season. Cleveland introduced a brown alternate helmet on Wednesday as part of a monochrome uniform branded as their "Alpha Dawg" look.

The Cleveland Browns will have a new alternate look for the 2025 NFL season that will live up to their nickname in the most literal sense possible. On Wednesday, the team unveiled a new alternate ...

The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, the company even providing a statement with the team's news release.