Tourism Australia’s new ad campaign launches with Ruby the kangaroo, Men at Work song reprisal. Actors Rose Byrne and Will Arnett have revealed more details about Australia’s new tourism ad ...

“While the agency is based in WA and the day-to-day campaign work is being led by local talent, it's also the agency’s ...

Tourism Australia's campaign is targeted at young New Zealanders. (Supplied)The Federal Government has been trying to encourage Australians to take up the work by offering up to $6,000 to offset ...

The campaign was backed by an initial $500,000 investment, which proved so effective that an additional $300,000 was later allocated to extend its reach and momentum.

The whole campaign is set to go international by May 2010. Attempting to lift itself from the mire of the infamous ‘Where the bloody hell are you?’ campaign in 2008, the Australian tourism board moved ...

Tourism Australia launches new global campaign featuring Chris Hemsworth At the launch of Tourism Australia’s new global campaign, one of its stars had the room in stitches with a hilarious ...

Online, Australians have called Tourism Australia's new campaign "embarrassing" and "retro". But they don't need to like the campaign for it to work, experts say.

The 'Everyone Must Go' campaign encouraging Australians to pick New Zealand for their next holiday has hit its results out of the park, bringing in ...

As part of this campaign, Tourism Australia will be working with a range of key distribution and airline partners to drive booking and drive recovery for Australia’s hard-hit tourism economy by ...

The 'Everyone Must Go' campaign encouraging Australians to pick New Zealand for their next holiday has hit its results out of the park, bringing in thousands of visitors in a boost for regional ...

Actors Rose Byrne and Will Arnett have revealed more details about Australia’s new tourism ad and how they got the call up. The red carpet launch for the $125m “Come and Say G’Day ...