News

Writer James Patterson and co-author Patrick Leddin, Ph.D., will share insights from their new book in an HR Tech 2025 presentation.
Effective B2B thought-leadership content is rooted in client problems. It's shaped for clarity, framed for impact, and draws ...
Success when expanding into Japan depends on matching hard data with cultural nuance, and then telling that story ...
But Ravi Mhatre of Lightspeed Venture Partners, a big Anthropic backer, says that when models one day go off the rails, the ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.
If you're looking for the top US B2B branding agencies, check out our list featuring Mower, Gravity Global, Marketbridge and much more.
Explore more than 1,000 real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive ...
The first trailer has been released for new boxing film Giant, which stars Amir El-Masry and Pierce Brosnan and is based on ...
The Business & Financial Times on MSN2d

B2B sales mastery: 7 techniques that close big deals

Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the bedrock of global supply chains and ...
LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the key creative elements ...
Once seen as a promising frontier, the global B2B ecommerce market has become a $32 trillion behemoth—nearly five times the ...
Shalom Lamm shares proven B2B tactics to build trust, humanize outreach, and drive lasting growth with mission-driven ...