The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color ...

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

There are three main types of color vision deficiency: red-green, blue-yellow, and complete. Color blindness, or color vision deficiency, affects the way you perceive color and can make it hard to ...

Did you ever imagine that there could be a new color introduced to the world? The scientists at University of Washington and the University of California, Berkeley, have discovered a new color ...

But e-readers don't really feel book-like. Until now. E Ink has partnered with Readmoo to launch the first foldable color e-book reader. The "world's first foldable color e-book reader" features a ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

With color! The SS25 runways were awash with a number of eye-catching hues from powder pink to butter yellow and sky blue. And along with spring's penchant for pastels, neutral shades of tan ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.