The manufacturing and design of beer tap handles is an industry unto itself. Wisconsin’s AJS Tap Handles has been in business since the late 1980s, and General Manager Mark Steinhardt pointed ...

Beer tap handles come in all shapes and sizes, but they have one purpose: To get that customer sitting on the other side of the bar to give the beer a try. “In a more competitive, ...

“Sometimes the best (handles) are the simplest ones, that have a really memorable shape and really bold branding,” said Cole Krueger, lead designer for AJS Tap Handles in Random Lake, Wis.

RANDOM LAKE — Angie Koenig’s view of the bar changed forever when she took a job at Hankscraft AJS.. Beer lovers look at a tavern’s tap handles as a menu — a way to decide which brew to order.

COLUMBUS, Ohio — When Roy Wadding sits down at a bar, he makes sure to scan the draft selection before ordering a beer. His eyes zip from one tap handle to the next, searching for something ...

Brian Thomas, who runs the blog and online museum Amazing Tap Handles, says any good handle is trying to tell you a lot more than how hoppy the beer is. “The tap should suggest to someone who ...

Watch: How Tap Handles Are the Last Line of Marketing for Brewers Big and Small. They’re a ‘cross between art and manufacturing’ ...

Beer tap handles may get people to try a certain type of beer for the first time. See how they are made. Skip to content. NOWCAST KOAT Action 7 News at 10pm.

Beer tap handles may get people to try a certain type of beer for the first time. See how they are made. Skip to content. NOWCAST Pittsburgh's Action News 4 at 11pm.