With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

As the world adapts to digital transformation with a myriad of technology use cases and `everything-as-a-service`, consumers are navigating balancing their digital presence with living authentically ...

As developers increasingly turn to AI models for guidance, both developers and toolmakers want to ensure that models’ recommendations are fair, accurate, and not for sale. But how?

The awarding ceremony, held at the Fiesta Pavilion of The Manila Hotel, showcased the country’s most outstanding public relations ... impactful marketing initiatives. The Generation Joy Fixed Creator ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Fashion executives are arriving at hospitality companies amid an explosion in hotels branded after such famous fashion houses ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Career opportunities for English majors extend far beyond teaching English and writing novels. An English degree provides a highly adaptable skill set that can lead to jobs in marketing, ...