When misapplied, even the most well-intentioned personalization efforts can feel invasive, irrelevant or damaging to brand ...

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

Ganapathy Viswanathan, Independent Communication Consultant and Chief Mentor at Roarrr Media and Public Relations, examines ...

PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media coverage and speaking gigs, PR b ...

In the e4m ‘IndiGenius PR agencies’ feature, we explore Consocia Advisory’s journey, challenges, what does an agency look ...

The spread of misinformation goes beyond public relations and poses a real risk to business operations. Whether it's inaccurate information shared ...

LiveRamp Holdings, Inc. ( NYSE: RAMP) Q4 2025 Earnings Conference Call May 21, 2025 4:30 PM ET Drew Borst - Vice President, Investor Relations Scott Howe - Chief Executive Officer Lauren Dillard - ...

Fortunately, former Nintendo public relations manager and host of the ... “The legal team would use the example of the brand Bandaid and how that is actually a brand name but now the name ...

May 20, 2025Vipshop Holdings Limited beats earnings expectations. Reported EPS is $4.43, expectations were $0.66. Operator: ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...