The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

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2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

In 2013, Google was among the first tech companies to move from skeuomorphic, dimensional lettering to a flat logo design. It arguably ushered in the “ blanding ” era—a moment when companies ...