While the six steps outline what companies must do to leverage AI, a set of guiding principles defines how they must operate.

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

Where marketing relies on data driven decisions and omnichannel access, the demand for automation keeps campaigns agile, ...

Customer success managers are typically measured on metrics like net promoter score (NPS), customer satisfaction (CSAT) and ...

Talk to any marketing leader right now and the message is the same — things are changing fast and the ambiguity is here to stay. Fragmentation across technology, regulation and consumer behaviour is ...

Designed for daily cognitive support, BrainDefender offers a clean-label alternative to stimulant-based brain supplements ...

Sodexo, and its predecessor Centerplate (which Sodexo acquired in 2018), has operated stadium concessions in Indy since the ...

For in-house lawyers, mastering the business is not just beneficial—it is essential for delivering meaningful legal advice ...

President Donald Trump’s vacillating trade policies are making it hard for businesses that sell consumer goods to nail down ...

With summer in full swing in the United States, retail executives are sweating a different season. It’s less than 22 weeks ...

B Corp has come under fire for certifying large multinationals and, now, a fast fashion brand. Soon, companies will have to ...

Imexpharm Corporation announced its business results for the first half of the year (H1) on July 18, reporting a 22% ...