Walter Roban, a former home affairs minister, handpicked an American firm to handle public relations for a raft of government ...

The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

In an era defined by algorithmic decision-making, artificial intelligence is not only transforming how we search for information but also what information we find. Reputation today does not solely ...

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

South Africa isn`t one audience with the same tastes and tick boxes, but millions of people with different ways of talking, ...

If it feels like there is an influx of political ads right now, it's because there are. We look at why the ads are everywhere and who is paying for them.

Publicis Groupe is “massively increasing the gap between us and our competitors” in terms of revenue growth and profit margin ...

Participants of the MADANI Mind Transformation workshop in Petra Jaya have been urged to be elements of change in their ...

Last week underscored how little control the PM, a longtime friend of evangelicals, exerts over key relationship, as ...