News

Versatile enough to be a bandana, neckerchief or a chic addition to a sharply tailored suit, the humble silk scarf is seeing ...
Bohemian or “Boho” style mixes different organic patterns and fun colors to create an artistic expression of fashion. I have ...
Summer is upon us and I’m already eyeing my next protective style. I was obsessed with mermaid braids and French curls last ...
It’s not just a scarf. It’s the latest chapter in fashion’s long habit of whitewashing brown and black aesthetics. Fashion.
A viral trend has rebranded the Indian dupatta as a "Scandinavian scarf," sparking outrage over cultural erasure. Once a ...
The silk scarf is the summer accessory trend to know, and these are the ones we're investing in now. Plus, see how the ...
Breaking it down, the “beautiful scarf” which you may know as the “Scandinavian scarf” after it went viral mid last year, is actually a dupatta — a scarf which is integral to much of South Asian ...
Cast your mind back to 2005. You’re likely wearing skinny jeans, a boho blouse, ballet flats, and, if you’re lucky, a Chloé ...
From boho brides to lingerie-inspired lace, these are all the bridal trends you need to know for the 2026 wedding season.
“Post-2005, as we start to get toward [the] 2010s, we start to see skinny jeans and a skinnier silhouette in general, like skinny scarves and ... return of Chloé’s boho and also the return ...
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...