Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

After facing intense competition and market saturation in 2024, an increasing number of cross-border businesses are shifting ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

Zevia CEO Amy Taylor tells us how the brand has become a firm favorite at Walmart, why it’s stuck by the natural sweetener stevia, and how the brand is not so different to an Indie rock ...

As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Podcast host Ranveer Allahbadia is feeling the heat of his inappropriate remarks on comic Samay Raina’s YouTube show, India’s ...

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

JioStar launches JioHotstar, a unified streaming platform with 300,000 hours of content and 500 million users in India.

In today’s highly competitive legal industry, public relations (PR) has emerged as a crucial tool for law firms to establish ...