The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid ...

Smith Entertainment Group announced Wednesday morning that Utah’s NHL team will now be known as the “Utah Mammoth.” Four ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Edmonton Oilers captain Connor McDavid's wife, Lauren, released a new Oilers-themed collection. The collection is part of her ...

The black and red "B" symbolizes the Bridgestone brand. Conversely, the "C," with the "ontinental" tucked closely inside the ...

The brand's black, red and white logo means low prices and more.

Fifteen years ago, Jordan Passman had a simple idea: Help musicians make money. With the birth of Score a Score, what started ...

The PwC rebranding includes a refreshed color palette, typography, and key leadership changes to enhance PwC's global ...

The findings reveal that typography—specifically tracking, or the spacing between letters in a word—can influence consumers’ interpretations of brand logos. Further, the interpretation is influenced ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters. This change ... changes is the launch of a new brand platform titled 'The New Equation.' ...

Bulgari, also known as BVLGARI within fashion circles, is an iconic luxury brand thanks to its high quality jewelry, watches, and accessories ...