New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Today's consumers look for brands that genuinely align with their values and demonstrate an understanding of their needs.

We’re all familiar I think with the fierce loyalty that some brands can attract, one of the most notable being ...

In today's hyper-connected world, businesses are constantly exploring innovative ways to enhance customer engagement and ...

BHPian ps_abhijith recently shared this with other enthusiasts:This is from the personal experience we have had over the ...

AI-led customer loyalty management programs provide 360-degree data visibility across multiple channels in real time to power ...

As global tensions and economic pressure mount, Canadian consumers are demanding more than patriotic marketing — they want authenticity, community investment, and proof of values. According to Eve ...

Boost loyalty without killing your brand! Paul De Bonis reveals how to use value-add incentives (not just discounts) to build ...

Look beyond your logo to create a genuinely cohesive brand environment that speaks to customers and reinforces brand loyalty over time.