New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...

Young consumers are increasingly turning to generative AI for style advice and shopping recommendations. For brands, it could ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

With ‘recession indicators’ and ‘recession core’ trending online, and a shaky global economic outlook, beauty brands need to ...

OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...

While Toho moves ahead with aggressive expansion, Legendary Pictures is staying on task to keep the MonsterVerse cauldron ...

UM's Chrisa Chatzisavva says integrating brand and performance for sustained growth requires intentionally designing for it ...

We tried some Costco snacks and pit them against the most similar name-brand items. With taste, texture, and price in mind, ...

A federal judge created a path for app makers like Spotify and Patreon to avoid paying Apple hefty commissions. Is this a win ...

Brand language is made up from three components, all of which are equally important. These are the voice, tone, and messaging ...