New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?

Young consumers are increasingly turning to generative AI for style advice and shopping recommendations. For brands, it could ...

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

The world’s most popular sexual health company has finally revealed exactly what the brand name means, after many speculated ...

With ‘recession indicators’ and ‘recession core’ trending online, and a shaky global economic outlook, beauty brands need to ...

The world’s most popular sexual health company has finally revealed exactly what the brand name means, after many speculated online about what it stood for. Durex is a company predominantly ...

While Toho moves ahead with aggressive expansion, Legendary Pictures is staying on task to keep the MonsterVerse cauldron ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...

As more consumers turn to AI-generated search results, PR teams need to adjust their strategy to ensure AI presents their ...

We tried some Costco snacks and pit them against the most similar name-brand items. With taste, texture, and price in mind, ...

Brand is your promise. Reputation is whether people believe you will keep it. Those who take control of their narrative today ...