Take it from Rebecca Minkoff: a name matters to a brand. Here's how to build a brand around yourself while still making space ...

Brands like REI, Apple, and Four Seasons don't just sell products. They sell confidence, identity, and care. They don't live ...

Rashmika Mandanna—Pan-India sensation, youth role model, and now entrepreneur—has just launched Dear Diary, a fragrance line ...

United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be ...

YouTuber and social media star Trisha Paytas is no stranger to a unique moniker, with two previous children named Malibu ...

The chocolate hazelnut spread is a staple in fridges across the nation and is a firm favourite with Brits, but it seems many ...

That widespread recognition is increasingly important when you are dependent on the whims of Google for your place in search rankings, and if you are a portal connecting buyers with sellers, as Mony ...

Trisha Paytas' newborn son's name is Aquaman. Yes, the DC superhero played by Jason Momoa. Here's what it means to Trisha and ...

For my contenders, I went with colas made by the most popular and widely available “gut-friendly,” prebiotic/probiotic soda ...

Kansas City distillery founder Jeff Evans, of Mean Mule, died in a motorcycle crash Sunday. The community is remembering his ...

Booming EV and PHEV sales from BYD and other Chinese brands helped them collectively push past Mercedes in June’s registrations ...