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Right now, AI systems are deciding who to surface, recommend and trust in every niche. If your digital presence isn’t ...
Biocon Biologics has appointed Deepali Naair as the global head of brand and corporate communications. Naair, with three ...
I spoke with Diane Schwartz, CEO of Chicago-based Ragan Communications, about strategies for brand positioning and adjustment ...
Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...
It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...
Working closely with the Sara Lee team, Molasses carried out extensive market research alongside full immersion into the ...
As the CEO of DUO Marketing + Communications, I've spent over two decades navigating the landscape of brand building and ...
Sun Cruiser Iced Tea & Vodka have been all over social media posts from concerts and festivals this summer — how did this ...
Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.
Ranjan will oversee the development and execution of Motorola’s brand strategy and integrated marketing communications across ...
The Native follows a partner-led model and works closely with leadership to refine messaging and adapt to changing markets ...