From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

The LPGA has parted ways with Matt Chmura, who held the post of chief marketing, communications and brand officer since May ...

X's global head of marketing Angela Zepeda, who joined the platform in September, told ADWEEK editor in chief Ryan Joe at ...

Despite already being a cult brand for tradespeople, Milwaukee Tool has leaned into brand storytelling for the first time, ...

Brandjam Creative has quicklyl established itself as Australia’s go-to marketing crew for the trucking industry.

Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Digital media is your megaphone. It gives your brand scale, speed, and the ability to use data to ensure your target audience ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

Wagh Bakri, a popular tea brand, has taken legal action against Waah Bagdi Baba Chaa. The lawsuit claims trademark infringement. This follows a prior settlement. Wagh Bakri alleges the other company ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.