From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

The LPGA has parted ways with Matt Chmura, who held the post of chief marketing, communications and brand officer since May ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Despite already being a cult brand for tradespeople, Milwaukee Tool has leaned into brand storytelling for the first time, ...

Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency ...

Digital media is your megaphone. It gives your brand scale, speed, and the ability to use data to ensure your target audience ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...

The British brand is betting on a new approach to help stem its falling sales. Experts say it’s a gamble — but the early ...