Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...

Google's logo redesign at the time of its antitrust battles with the U.S. Department of Justice is a quiet reinforcement of ...

William Stout bookstore is a legendary home to design and architecture books. Now, it’s revealing an updated brand courtesy ...

Meghan Markle, the Duchess of Sussex, wanted to re-establish herself as an entrepreneur after she and Prince Harry stepped ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

The economics of collaborations are not straightforward. Sometimes it’s a licensing fee to use a logo. Other times both brands want to drive awareness for an event or a cause. The highest ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.

Microsoft employed 228,000 full-time workers as of last June, the last time it reported its annual headcount. About 55% of ...