Across industries, pioneering companies are embracing minimalist packaging by streamlining boxes, reducing plastics, and ...

London Packaging Week 2025 returns to Excel London this October with record demand, uniting over 5,000 packaging ...

If consumer brand execs aren’t thinking about the unboxing experience, they should know that their competitors are. As e-commerce grows and more companies compete in the omnichannel space ...

1. Brand Clarity A solid brand foundation requires an aligned purpose and strategy that focuse on a brand's values, personality, story, positioning and audience. Packaging, as a brand's primary touch ...

Brand content exists on both on-site (business-owned platforms) and off-site (external platforms). Google analyzes the entire digital ecosystem and a business’s web-wide marketing efforts.

Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.

New packaging rules will soon become law across the EU – consider the implications for your brand Imogen Fowler, Nils Graber, Iza Junkar, Dr. Morten Petersenn ...

Packs of Philip Morris International Marlboro Menthol cigarettes in the new packaging are arranged for a photograph at a tobacco store in Melbourne, Australia, in this 2012 photo.