From April 11–13, festivalgoers flocked to the Buldak-branded pop-up located near Indio Central Market, where the brand served up its signature spicy flavors in some seriously unexpected ways.

Kim was a stay-at-home mom until 1998 when she joined the ramen giant founded by her father-in-law. Inspired by crowds at a Buldak restaurant in Seoul, Kim launched the spicy noodles in 2012.

Miní, a wild-born female jaguar, takes an unbelievable journey from the Iberá Wetlands to the Gran Chaco forest to revive a ...

Over the first weekend of the festival, held from April 11 to 13, Samyang debuted its dynamic Buldak pop-up experience, ...

LOS ANGELES, April 16, 2025 /PRNewswire/ -- Samyang Foods, the legendary Korean food brand behind the wildly popular Buldak Spicy Ramen, made a fiery debut at the 2025 Coachella Valley Music and ...

From April 11 to 13, the brand showcased its infamous Buldak hot sauces and ramen to an international audience, marking the first time a Korean company has participated as an official partner at ...

Buldak Ramen, a brand of instant noodles produced by Samyang Foods, has been extensively copied by counterfeiters. Such knock-off goods mimic South Korean and halal logos, which could negatively ...