So the idea that CRM is going to take over the territory of marketing automation is a reach for the Fortune 500, particularly those companies that grew through acquisition.

According to Dan Roche, chief marketing officer at Workbooks CRM, two factors are driving this change. First is the realization that CRM is not about features and functions but relationships. The ...

Extending the Definition of Social CRM. Best-selling author and social CRM expert Paul Greenberg defines social CRM as a philosophy and a business strategy supported by a technology platform, business ...

Still, many CRM vendors either don't have marketing modules or do it rather poorly. But a few independent vendors stood out this year and are poised to make an impact in 2012.

On the brink of CRM 3.0 So what’s the big takeaway from Possible and from Lanzi’s view of the world right now? It’s that CRM, commerce, media, AI and storytelling are no longer separate topics.

Standardized processes reduce the time spent on setup and coordination, allowing teams to focus more on the creative and strategic elements of CRM. 3. Centralize communication. Use the PMO to ...

Salesforce Inc. (NYSE:CRM) is one of the 13 best software stocks to buy now. On June 13, analysts at Stifel reiterated a ‘Buy’ rating on the stock with a $375 price target following the ...

The definition in short, twitter-friendly form: Social CRM is the company's response to the customer's control of the conversation. [Photograph of Paul Greenberg by Michael Krigsman .] Editorial ...

E-marketing platforms like Constant Contact are not. Your CRM system is where you store all of the information about your customers, prospects and community. You segregate and target that data.