News

U.S. digital media use will hit 8.6 hours daily in 2025, driven by CTV and video growth, as AI and mobile apps reshape ...
CTV/The CW's Canadian romantic drama television series Sullivan's Crossing has made a special place in fans' hearts and has ...
Syfy’s latest horror series, Revival, has gained attention with its terrifying murder mystery storyline with supernatural ...
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the ...
Key Points Roku is monetizing its hardware dominance with its high-margin platform business.Snap is leveraging AI-powered ...
TV viewers are moving to streaming faster than ever. Can advertisers keep up? That’s one big question facing the connected TV ...
Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to activate LinkedIn ...
TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...
For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.
With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV ...
Are the mediation layers between publishers and advertisers in the CTV space dropping off with the increasing emergence of new ad exchanges and the like? And how can platforms adapt? Eventually A ...
Leading CTV and OTT network achieves cleaner traffic, safeguarding advertiser confidence by removing 11% invalid traffic with Anura's ad fraud solution.