India’s advertising landscape is undergoing a seismic shift as Connected TV (CTV) rapidly becomes a preferred medium for brands aiming to reach digitally engaged audiences at home. Spurred by ...

Google has announced some new updates for its CTV promotions, which provide the capacity to reach your audience on their home TV sets. And with YouTube now leading streaming watch time ...

Designed and developed by N-O-S, the vessel has been named Transporter. It is a conversion of a smaller A-class CTV to install a methanol engine. N-O-S plans to use only biomethanol as fuel ...

CTV advertising grows amid transparency gaps and media waste challenges, according to DoubleVerify's (DV) Global Insights: Trends in the Modern Streaming Landscape report. The report draws from DV ...

CTV advertising is rapidly gaining traction in India, emerging as a key growth engine within the country's thriving entertainment economy. According to the latest Deloitte-Motion Picture ...

Around 82 per cent of YouTube smart TV (Connected TV or CTV) viewers in India prefer watching YouTube over linear TV, said Google Ads. The trend is also driving more advertisers towards CTV ...

Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behaviour and advertising performance are evolving across the rapidly ...

Exploring what the CTV trend means for various stakeholders in the content business—from AVOD platforms and multiplatform broadcasters to technology companies and producer-distributors—was our ...

In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers are facing due to fragmentation in the connected TV (CTV) landscape, looking ...

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As ...

And that goes double for CTV ad buys. According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than ...

The Walmart team knew its customers liked the product, and it represented a fast-growing inventory area — specifically, CTV – that proved complementary to Walmart’s existing retail media business.