After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

Morrisons has shared its plan to "shine a light" on an important issue by transforming one in four of its products, along ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing proprietary data systems that predict creator performance and measure ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Gain a competitive advantage by using cost-effective gifting campaigns to build trust that paid ads cannot buy. Execute a ...

The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Recognizing sport, music and culture icons in its new campaign, the activewear brand will also roll out its new collection at Target stores and online Aug. 3.

Anastasiya Ghosh, a marketing professor at the University of Arizona who headed the research team, said those who participate ...