Gain a competitive advantage by using cost-effective gifting campaigns to build trust that paid ads cannot buy. Execute a ...

American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Recognizing sport, music and culture icons in its new campaign, the activewear brand will also roll out its new collection at Target stores and online Aug. 3.

Anastasiya Ghosh, a marketing professor at the University of Arizona who headed the research team, said those who participate ...

Led by CEO Tanya Golesic, the company is aiming for billion-dollar brand status by expanding its winter outerwear identity to ...

Target is launching two back-to-school campaigns to reach college students and parents of younger kids. The latter effort, “All of the Above,” is the retailer’s first work with ad agency ...

Jimmy John’s is adding a little “smut” to its summer menu for a new tongue-in-cheek promotional campaign. The sandwich chain has brought in White Lotus actor Walton Goggins as a narrator of ...