Detroit Lions wide receiver Amon-Ra St. Brown told Free Press Lions reporter Dave Birkett his sponsorship deal with General ...

Amon-Ra St. Brown is one of three Pro Bowl wide receivers to be featured on a cereal box ahead of training camp, with the ...

Cheerios mascot Buzz the Bee morphs into Coach Buzz in a new campaign with Disney CreativeWorks and television personalities Barbara Corcoran, Steve Harvey and Bill Walton.

Buzz Bee and actor and rapper Ice-T have teamed up to lend their uniquely positive coaching style to the new Cheerios “Pour Your Heart Into It” workout series, which encourages Americans to ...

Cheerios started a new campaign to help the bees, but that plan may be backfiring. The company gave away 1.5 billion wildflower seeds for people to plant in bee-friendly areas to help save the bees.

Cheerios had its heart in the right place. It wanted to help save America’s imperiled bee populations because, after all, the animated “pitchman” for its Honey Nut variety is a honeybee.

Cheerios had its heart in the right place. It wanted to help save America’s imperiled bee populations because, after all, the animated “pitchman” for its Honey Nut variety is a honeybee.

The latest effort from Honey Nut Cheerios, "#BringBackTheBees," proves this point by giving both bees and its brand a buzz-building boost. Here's a short video on the effort: ...

Cheerios Seeds Campaign Backfires To address the decline of bees, Cheerios maker General Mills set up a campaign called "Bring Back the Bees" and sent out 1.5 billion wildflower seeds to be ...

Cheerios gave away 1.5 billion wildflower seeds to aid ailing bee populations this month, the brand said, depleting its supply and smashing its goal of 100 million donated seeds.