The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

In February, Coca-Cola faced a viral misinformation crisis that impacted sales among Hispanic consumers. Despite this, the ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola said it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a recent ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming.” ...

The jolly, rotund figure of Santa Claus in a red suit is a staple of Christmas imagery. While Santa's figure existed before, Coca-Cola played a pivotal role in popularizing and solidifying this modern ...

Coca-Cola isn’t merely a soft drink — it’s a global symbol, a pop culture icon, and, in many ways, a mirror of American life.

Between 2009 and 2011, Coca-Cola, PepsiCo Inc. and the American Beverage Association spent as much as $70 million on lobbying and issue ads, according to the Center for Science in the Public ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.