The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Those sponsorships are good for business. The athletic departments get paid, and attendance didn’t suffer at Tennessee games just because a petroleum corporation’s logo dotted the 25-yard lines.

The logo is unlike any other in college athletics, plus clearly represents Penn State without the letters 'PSU.' Get more (Penn State) news, analysis and opinions on Nittany Lions Wire 8.

The logo is unlike any other in college athletics, plus clearly represents Penn State without the letters 'PSU.' Get more (Penn State) news, analysis and opinions on Nittany Lions Wire 8.

The logo is unlike any other in college athletics, plus clearly represents Penn State without the letters 'PSU.' Get more (Penn State) news, analysis and opinions on Nittany Lions Wire 8.

The logo is unlike any other in college athletics, plus clearly represents Penn State without the letters 'PSU.' Get more (Penn State) news, analysis and opinions on Nittany Lions Wire 8.