Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Color science master’s student Andrea Avendano Martinez is graduating from RIT this spring and will begin her career at Apple ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

When M cones were stimulated, the color "olo" (a.k.a. "0, 1, 0"), based on the Oz's 3D color map was discovered. The new color is described as a blue-green color with saturation cranked way up.

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Purdue engineers are developing CT-Bound and MetaHDR, imaging technologies with applications as broad as medical imaging, ...