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Adweek on MSNInnovate or Die: PepsiCo's Mark Kirkham on the Duality of MarketingW elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...
Efficiency delivers short-term wins. But in a volatile world, resilience is what keeps companies relevant. See what leaders ...
The beauty multinational is betting on Gen Z-friendly formats and science-backed innovation to spur sales against a ...
This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...
Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...
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