Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...

Promotional products still offer high ROIs in marketing due to the way they impact the public. According to an ASI (Advertising Specialty Institute) case study from 2019, branded merchandise can ...

Promotional tools are tactics or activities you plan and execute to persuade consumers to buy your products or services. As a consumer, you likely partake of these activities yourself without ...

BURLINGTON, Vt., Aug. 5, 2019 /PRNewswire/ -- Fuse, LLC, and its sister agency Monitor released new research today on how to most successfully utilize promotional items. Brand managers expect to ...

Tariff-aware consumers are reshaping apparel shopping, shifting from want to need purchases. Learn why summer promotions ...

In a year during which many Americans relied on technology products to keep entertained and connected – to family, friends, work, and school – the U.S. consumer technology industry saw a historic 17% ...

Consumers are prioritizing value and seeking early deals this back-to-school season. Retailer-driven promotion ...