User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Opinion: Vox Media's Jillian Robbins offers solutions for thorny copyright questions that in-house counsel may face when ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

L’Oréal Turkey has partnered with AdCreative.ai, a company in the Appier Group, to transform its creative production process ...

Led by co‑founder Jeremy Moser, uSERP runs editorial‑style link programs for fast‑growing SaaS and enterprise brands. Their ...

Founded by Turkish entrepreneur Alexandre Leciel, AdCreative.ai combines proprietary AI models with user-centric design to automate and elevate creative workflows. Now part of Appier, the company ...

Here are some practical digital marketing tools that can help you save time and improve results—whether you’re working solo ...

Well-seasoned education specialist Dr. Sandeep Jeewan Sharma has been conferred a Doctor of Philosophy (Ph.D.) in Commerce ...

Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches ...

With the help of AI and data analytics, local governments can gain a deeper understanding of their citizens’ needs and ...