Advertising and marketing, all in all, is experimentation. That being said, don’t consider these target market definitions as the law but structures for you to start your campaigning off of.

An understanding of colour modes is vital to ensure that your printed materials come out meeting expectations, and will be effective in attracting attention to your brand. With supersized branding ...

Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and asset type. Instead, brands should consider taking a single production or concept and ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

In the past, creative people went into advertising because they wanted to design and paint on big canvases — TV screens and billboards. They literally had outsized portfolio carriers, larger ...

Improved collaboration is another focus of the Ads Creative Studio, with multiple users/teams able to work together on the same project: Your team can collaborate on template creation, design ...

Unlock AI’s potential in paid media creative A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.

Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative.

See more from Fast Company’s 2021 Innovation by Design Awards. Our new book, Fast Company Innovation by Design: Creative Ideas That Transform the Way We Live and Work (Abrams, 2021), is on sale now.

This Orange Business ad, shortlisted for a Kantar Creative Effectiveness Award in 2022, is part of the ongoing ‘Ta Da’ campaign, first launched in 2021.

Austin-based Creative.ai is putting advances in generative artificial intelligence to use for mobile game publishers to help them create video advertisements.Generative AI has taken the internet b ...