Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

If your nonprofit isn’t visible on LinkedIn, it’s invisible to the very people who could amplify it. Most nonprofit leaders ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

National Council of Social Service (NCSS) has appointed independent creative agency Ink + Pixel as its creative agency for a ...

Longtime Warner Bros. execs Dana Nussbaum, Christian Davin and John Stanford have been officially named heads of marketing and creative strategy.

Dear Sir, I think you would agree that this is a “banner” year for banners. Call them posters, banners, signs — whatever you wish. They are everywhere! At last count, I saw six on the wall ...

AI is turning the ad business upside down At the industry’s annual event in Cannes, executives are feeling the heat ...

PHOENIX-- (BUSINESS WIRE)-- Banner|Aetna, a joint venture health plan and one of the leaders in innovative, value-based care in Arizona, has announced John Byrnes as Chief Operating Officer. As ...

Anderson was appointed creative director of LVMH-owned Loewe in September 2013. He was then a 29-year-old designer with a fledgling business.

A frenzied May rally has equity analysts bracing for an end to the run in what has historically been one of the weakest months for S&P 500 Index returns.

In the newly created role for the food solutions company, Plumb will lead shopper-focused marketing strategies for SpartanNash's portfolio of nearly 200 Company-operated retail stores, defining ...