I brought this notion of a values-driven culture back to iHire and presented it to our leadership. If we wanted to fully embrace our people-first philosophy, we had to identify a set of core values.

Core values and culture often come hand-in-hand, and when used together effectively, they can both create a cohesive and motivating environment that drives organisational success.

Values aren’t just words on a website to be memorized. They need to be ingrained and practiced through teamwork and reinforcement from leaders. Here's how my team came up with and maintained ours.

Positive core values and culture help customers cultivate an emotional connection to company products, brands or services. When that connection is positive, it can create a contagious energy.

Company culture is built from many elements, but most importantly it is defined by your core values. Those 3-5 attributes that make your company uniquely what it is. Core values define “who ...