User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Explore more than 1,000 real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive impact.

Once seen as a promising frontier, the global B2B ecommerce market has become a $32 trillion behemoth—nearly five times the ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Press Release Olto, the AI demo engineer transforming how B2B teams demo and sell software, has raised $5.1 million in pre-seed funding. The round was co-led by Nexus Venture Partners and The General ...

As businesses rethink how work gets done, reMarkable stands out as a model of what’s possible when innovation meets intentionality.

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

It feels that the only thing linear in marketing today, is the desire for the next big idea or channel. But there are no silver bullets. Customer journeys are complex. They always have been, yet ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

Learn how to nurture leads and boost conversions in complex B2B sales with targeted strategies and personalized outreach.

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

Generator Agent: instantly creates microsite copy aligned to specific buyer goals and brand guidelines, enabling rapid ...