The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

A significant shift is underway in the enterprise software landscape, particularly within the life sciences customer relationship management (CRM) market. Veeva Systems VEEV, a long-time partner of ...

Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

"Trax is honored that JetBlue has chosen to develop their digital strategy around the Trax ecosystem today and in the future, ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...