That’s why companies so often turn to integrated customer relationship management (CRM) ... and analyzing data from points of contact with customers throughout the “customer life cycle.” ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle.From being used as a mere Rolodex of customer information, they have transformed into ...

Life cycle management is a practice that can make or break your ability to upsell, cross-sell, and otherwise grow an existing customer relationship, and it helps companies cultivate brand loyalty by ...

Essentially, this means it's time to bury the marketing funnel and introduce a new model--the customer life cycle, which provides a better fit with modern marketing.