The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

In the dynamic world of business, Customer Relationship Management (CRM) software has become an indispensable tool for companies aiming to streamline their customer interactions, sales processes, and ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

The Customer Relationship Management Conference (CRMC) 2025 will take place from June 4–6, 2025, at the Hilton Chicago. The event gathers retail and consumer-facing brands to share strategies in ...

After thematic analysis, four themes were identified: 1) customer relationship management, 2) utilization of organizational resources, 3) strategic performance tracking and analysis, and 4) challenges ...

The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorite solutions in 2025.

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker ...

At Bounteous, Customer Relationship Management is a True Team Effort Like a team of rowers, Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s ...

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform which unites AI agents and models across Adobe.