Planes. Privacy. Prototypes. Penalties. Pause Ads. This month’s smartest thinking comes from outside the usual marketing ...

This marketing strategy helps build strong emotional connections between brands and consumers. Key benefits include enhanced customer engagement, brand loyalty, and word-of-mouth promotion.

Norwich's marketing guru Paul Hutton says cutting back on marketing could be "the most expensive decision of all” for businesses.

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

City hopes that creating a new Culinary District will bring more visitors to downtown Fort Myers. Councilman says district ...

The National Association of Games and Lotteries (ANJL) clarifies that the claims made by the Rio de Janeiro State Public ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

How Birkenstock’s 250-year legacy continues to define modern comfort today Staying true to their philosophy, ‘walking as nature intended’, we trace back the brand’s legacy to how the ...

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

The underappreciated power of making your employees feel seen, valued, and recognized. A leader recently told me about her ...

The authors examine the long-term effects of promotion and advertising on consumers' brand choice behavior. They use 8 1/4 years of panel data for a frequently purchased packaged good to address two ...