Ghana, has outlined series of activities to mark this year’s World Public Relations Day, celebrated globally on July 16. “This year’s theme: “Building Bridges and NavigatingPolarisation”, underscores ...

I’m a health communication expert and public health researcher at Temple University in North Philadelphia. I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Public relations (PR), marketing and advertising play a crucial role in corporate communications. These terms are often confused with each other, as they all aim to influence the perception of a ...

That’s where two critical functions come in: public relations (PR) and marketing. They might seem similar, but they serve very different goals and use different methods to get results. Misallocating ...

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.

The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Marketing is the overall process of communicating and delivering products to a target audience through the ...

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

The difference between marketing, communications and public relations The truth is, all marketing communication professionals will define these functions differently depending on their own experience.