The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

If you're trying to be distinctive and stand out from the competition, then why would you throw your brand into a sea of ...

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a ...

Today’s Forbes CMO newsletter takes a deep dive into the UN Global Compact’s blueprint that outlines how marketing leaders ...

Slot games are one of the most competitive types of games in the iGaming world. Making a game that is fun to play and looks ...

This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...

Brazil is currently probing influencer marketing in the gambling space, as BetMGM's legal head has come out against it.

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

In recent years, Nigerian businesses have made impressive strides in brand building, storytelling, and digital innovation.

There is an increased wariness among local ad buyers, and less spending is anticipated in Q2 — pushing it to its highest ...