While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Traditionally, many CFOs viewed marketing as a cost center, but more are now seeing it as a growth accelerator. AT&T (No. 37 on the Fortune 500) illustrates how finance and marketing can work ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

How brands are ramping up their media spending on Reddit, including a look at the social media platform's most active ...

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

Wurl's Dave Bernath joins Variety's Strictly Business podcast to discuss changes and challenges in the CTV ad market, from Prime Video to YouTube.

There is an increased wariness among local ad buyers, and less spending is anticipated in Q2 — pushing it to its highest ...